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Expert's Opinion

Changing Landscape Forecast for €159.2 Billion European Print Market

Packaging represented 44.7% of the market by value in 2011, rising to 56.6% by 2021.

By: Dan Rogers

Head of Publishing u2013 Smithers Pira

In 2016 the printing market across Europe is valued at €159.2 billion, producing the equivalent of some 13.2 trillion A4 prints and consuming just over 68 million tons of printing substrates. Packaging represented 44.7% of the market by value in 2011; this rises to 56.6% by 2021.   The European print market is driven from the end-user communication preferences of individuals, who have greater choice in communication with new channels including social media replacing print products. This is sev...

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